Send Group Gifts on Facebook

Currently, Facebook sends notifications about life events (such as birthday and anniversary) of a user to friends of that user Now, they plan to allowing friends of a user to initiate a group gift card for a life event of the user. A user of the social networking system is presented with one or more friends that have a life event within a near future. such as a list of friends of the user that have upcoming birthdays. The user can also personalize the group gift card by adding a message. Further, the user can contribute monetarily towards a gift, for example, by making a payment using a credit card. Similarly other friends of the user may also contribute towards the gift.

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Facebook also plans to allow Gift Arbitrage, such that the user receiving the group gift is also allowed to choose a different gift than that selected by friends.

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Patent Information
Publication number: US 20160156586
Patent Title: DELIVERY OF MESSAGES FOR A LIFE EVENT OF USER OF SOCIAL NETWORKING SYSTEM
Publication date: Jun 02, 2016
Filing date: Feb 05, 2016
Inventors: Rama Kittane Ranganath; Jared Morgenstern; Mark Rabkin;
Original Assignee: Facebook, Inc.

US20160156586

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