The times are changing and technology is becoming more and more prevalent in our everyday lives. As a business owner, you may hold concerns that technology is slowly taking away jobs. The real matter is that technology is being invented to streamline processes and help your business. All you have to do is get on board and take the time to learn it and implement it into your business practices.
Whether you’re a startup or a large corporation, there are some technologies that every business owner needs. Below, you’ll find tech solutions that can save you money, increase efficiency, and please your customers. Take a look!
Laptops, Computers, and Tablets
Almost all aspects of business require a computer. Sending emails, ringing out customers, balancing books—the list goes on. With this said, you and your employees need reliable computers, laptops, or tablets to work on. The last thing you want is to go the cheap route and get a computer that takes ten minutes to boot and constantly lags. However, you can still save money and buy a great computer by looking up laptop deals.
Doing your research is a great way to save money and find the best work computer for your business. For example, a graphic designer will need a computer with a lot of storage and processing speed, while an email marketer can probably get by with a less expensive laptop that still allows them to draft email campaigns and connect with customers.
There are many tech tools business owners need to simplify everyday processes, with one being the cloud—and no, we’re not talking about those fluffy things in the sky. The cloud, or cloud computing, is when software and services run on the Internet rather than your computer.
For example, back in the 2000s, you probably wrote all of your college essays on Microsoft Word, saved it to your computer, and emailed it to your professor. Over your four years, your computer filled up with all of your essays and homework assignments, along with other files such as pictures from parties and computer games. As senior year approached, you probably noticed your computer began to run slower and slower. This is because your computer’s memory and data storage began to fill up.
With cloud computing, this problem is solved. Instead of saving large files on your computer’s hard drive, they’re stored over servers across the Internet. Your files are then encrypted for security purposes, and you can access them from any device with Internet connection. For your business, this means you can have remote employees working on the same document in real-time without needing to be in an office. It also promotes cross-team collaboration and increases efficiency.
Customer Relationship Management
Customer relationship management, or CRM, manages your company’s interactions with its customers. With CRM software, you’ll be able to bring in new customers and retain existing ones. How? CRM combines all of your customer data into one place so that you can make informed decisions on how to better your company and please your customers.
CRM combines sales, customer service information, and marketing into a central database. In this data, a customer’s information, such as their phone number, email address, and mailing address, are stored that can be used for marketing campaigns and receiving feedback. With CRM, you’ll be able to scale your business, obtain more leads, gain a very low effort customer effort score, and keep current customers happy.
The last thing you want as a business owner is to face a security breach. Whether it be a physical breach such as a robbery or a cybercrime that wipes out your data, both can be extremely detrimental to your company. Investing in security systems is a must for any business.
To protect your company online, make sure your employees are safe from cybersecurity risks with strong passwords that are stored securely, antivirus software, and encryption software to store customer information. To protect your physical store, invest in security systems, cameras, and inventory tracking software to ensure all of your products are there.
There are many technologies you can use to better your business. The ones mentioned merely scratch the surface, but are great starting points to bring your company into the 21st century.