Search Engine Optimization (SEO) is fast becoming one of the most crucial promotional tools for any business to utilize. There’s little use in investing in top of the range website design and online content, only to fail to assure your website turns up highly in search engine result pages. After all, organic site visits can easily convert into sales if you’ve got the right user experience design in place.

Whilst you can partner with other affiliate sites and blogs to strengthen your Search Engine Optimization, there are a number of ways you can implement SEO on your own site too:

Establish a clear website structure

SEO isn’t just about having the right written content; it’s also about how your website is structured and the paths you create for visitors to click through. If your site is structured well, your pages can be readily identified by search engine browsers, thus increasing the traffic finding its way to your business.

An easy to use website also has increased potential to attract return visitors; on the other hand, a site which is poorly designed and difficult to navigate will have a low retention rate. Remember that, on most occasions, visitors are looking to complete a task in as few clicks as possible — the ‘three clicks rule’ is a good one to follow.

Use descriptive URLs for keyword placement

If you’ve started exploring the SEO of your website, you’ll know how important keywords are to have in your written copy all across the site. Yet, have you thought about using keywords in your URL descriptions?

It also certainly aids brows-ability if you use descriptive URL names, rather than the standard combination of numbers and letters that most websites will default to when creating new pages and blog posts. For example:

• ‘your-website.com/h2ksbu’ isn’t a link your visitors can understand
• … whereas ‘your-website.com/top-three-autumn-trends-2018′ is far more descriptive and attractive, should your audience be interested in the topic of autumnal trends for this

Further support is always available from companies familiar with SEO practices such as Eventige, who are truly experts in SEO ways of working.

Invest in rich content creation

Having a blog can be a rich addition to any website. However, if left unattended — leaving months between each blog post — it can actually do more damage than good to brand perceptions.

Instead, you should partner with a content writing team who can produce entertaining, up-to-date content which adds value to your audience, as well as provides ample opportunity for SEO tools to be implemented.

Blog posts are fantastic for combining link building, keywords, and other elements to increase your standing in search engine results pages. Even so, their value goes way beyond practical benefits such as driving traffic; a well-populated blog can create a loyal customer base and open up conversation between your brand and its users. Increasingly, customers are open to real, personal contact with the brands they buy from — a blog is an ideal place to start this conversation.