Nike is one the most innovative company in the footwear space. They come up with new designs of footwear almost every week. 

A recent patent has revealed that Nike is working on shoes and socks with aligning designs.  The designs will include markings which may be a logo, a symbol, an abstract design, or a holographic mark. Each of a shoe and a sock will only have a partial marking. When a user wears both the shoe and the sock, the full marking will appear, when the partial markings on the shoe and sock align.

This will help Nike in cross-selling, as consumers will prefer to buy both products (shoes and socks) from Nike.  

Further, these shoes and socks will enable better video capture of the markings engraved on various external surfaces of these shoes and socks to provide references for the positioning of the foot of the wearer during athletic movements.  This is particularly useful for analysis of athletic performance.

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