Traditionally, websites were built with desktop or laptop browsing in mind. This is no longer the case. Modern businesses need to have websites that are compatible with mobile devices. Here are a few reasons why.
Mobile Browsing Is Popular
57% of all website traffic comes from mobile phones and tablets. This rather staggering statistic should make the need for a mobile compatible website clear all on its own. If you can realistically expect over half of your visitors to be using their mobile devices, then turning them away with a website that is poorly suited to their browsing medium is a dreadful prospect indeed. The popularity of mobile browsing should be reflected in the care you put into the mobile suitability of your site.
Good mobile web design is simple, bold and does not include complicated animations or labyrinthine navigational menus.
Location, Location, Location
Modern mobile devices are GPS and GLONASS enabled. This means that they can compute their position using information from satellites circling the earth. This technological innovation has led to the widespread adoption of services like Google Maps. Your site needs to be mobile compatible so that it can be successfully accessed from map applications. If, for instance, your business was a restaurant, you would be better placed to receive walk-in custom if a consumer could see your business on Google Maps, click through to your website on their mobile device, and easily access your menu.
SEO
Good SEO management services always include mobile compatibility auditing – and for a good reason. Search engine algorithms take mobile compatibility into account when ranking websites. Search engines will give preference to sites that load quickly and display in a perfectly scaled manner on mobile phones and tablets. A responsive website with a small data footprint and intuitive navigation will almost always rank well. This preference for mobile compatible websites shown by search engines is part of a wider paradigm shift where websites are ranked according to the User Experience that they offer.
Customer Satisfaction
The chances are high that your business is operating in a highly crowded marketplace. You need to focus on customer satisfaction in order to attract and maintain relationships with consumers that are spoilt for choice. A website that loads and displays poorly on mobile devices will certainly not offer a great deal of customer satisfaction. Consequently, you may find yourself hemorrhaging customers after a single visit – if they ever choose to visit at all. Satisfaction builds trust. Your website should convey your belief in what you are offering, and this can only be achieved if customers can easily make out your products, services, and beliefs.
Instant Purchase
Because of the rise of mobile banking and services like Google Pay, the checkout process on mobile devices is remarkably streamlined. Businesses with mobile compatible websites can take advantage of this – picking up custom from consumers able to make quick purchases on their phone instead of having to input card details into a conventional menu.
