With the digital age in full swing, it’s more vital than ever to have a website for your business, whether it is just in the start-up stages or it’s well-established. In fact, having a website can significantly increase the growth of your business if you use it correctly.
Potential customers and clients can view your products or services and have information about your business instantly, making it much easier for them to contact you, work with you, or buy your products or services.
If you want to create a well-functioning and revenue increasing website for your business, then follow these steps.
1. Grab a Catchy Domain Name
A domain name is the web address of your site that most will type into the web address bar to find your site. The key to choosing a great domain name is to keep it short and punchy, and hopefully the exact same name of your business to maintain consistency. You want your consumer base to remember your site’s name so that they can return to it again and again easily and tell other people about it. It also looks much more professional than a long domain name.
2. Make it Attractive
If you log on to a site and it’s full of bright, neon colors that clash, and fonts that are inconsistent, you’re going to be put off, right? If your site looks like this, then your customers will be put off as well.
Go for a simple theme with only the key colors that you want to associate your brand with. Sites like WordPress can provide you with pre-set themes to help you with this, as well. Having a simple and consistent theme across your site is much more appealing than a complicated one that makes it more difficult to use!
3. Include Images
Walls of texts can be extremely off-putting on any site. Therefore you need to break up any larger chunks of texts on pages like your ‘home’ or ‘about us’ pages with relevant images that add to the overall picture of your business. As they say, pictures paint a thousand words.
4. Maintain Your Site
If you don’t keep an eye on how your site is running, then issues can arise without you noticing them, rendering your site unusable. Invest in software testing services to ensure that your site is up and running correctly! You never know what bugs or issues may show themselves when you aren’t looking, so it’s a good idea to regularly check in on it, even if you think the site is finished.
5. Be Concise
The attention span when browsing the internet is very brief and you want to make sure your website isn’t full of unclear links or copy that can deter potential consumers! Make your links snappy and the content of your links even snappier!
A website is one of the assets for any business, but only if it’s operating properly!
