Audience management in a social networking system

FaceBook plans to take away control of your posts from you, when you tag other users.

In social interactions outside the context of a social networking system, a speaker (e.g., the author) can make a statement (e.g., the content item) about another person (e.g., the tagged user), and the tagged user is free to repeat the statement to additional listeners irrespective of whether the author of the statement intended for the additional listeners to hear the statement. This freedom of repeating speech creates a social economy that allows the original speaker to weigh the benefit and costs of making statements prior to speaking, creating a self-monitored speech regulation environment. Facebook plans to realize the benefits of this social economy in a social networking system, lowering the monitoring and filtering costs and enabling users of a social networking system to communicate in ways that more accurately reflect communications in the real world.

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Patent Information
Publication number: US9215289
Patent Title: Audience management in a social networking system
Publication type: Grant
Application number: US 14/284,765
Publication date: 15 Dec 2015
Filing date: 22 May 2014
Inventors: Aaron Sittig; Samuel Lessin
Original Assignee: Facebook, Inc.

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