The right words can paint a picture, but when it comes to selling your idea, there will be no substitute for seeing it. Talking up your idea, or project can help get people excited, but if you don’t have something concrete to show them what you are talking about, their imagination is going to fill in the wrong blanks. You need to have model mark-ups, schematics, and even video. With today’s technology, you can create visualizations for everything, from your new invention to your architectural design.
These tools are worth investing in and worth learning. 3D modeling software exists for almost every industry, allowing people to visualize and even see what you are talking about in action. They are designed to make it easy and fast, especially if you don’t have a background in coding.
There are so many reasons that your project or product proposal needs to be visualized with either 2D or 3D modeling software. Never underestimate the power of visuals, and even more than that, how connected people can feel when they interact with your proposal. You can achieve so much when you get started with visualizing your projects, including these top benefits:
You Can Better Sell Your Project Proposal
Visualizing your project proposals can help people see exactly what you are talking about and help them become excited about your idea, not the idea they’ve imagined for themselves.
It is important for those looking to sell an idea or sell a project. If you are an architect or similar designer, for example, quickly putting together a great visual can mean securing a new client. You don’t want to wait while you create paper mark-ups and schematics of your idea. Not only does this take a lot longer, it isn’t interactive.
It is important to visualize your design with software specifically so that you can get proposals to your clients out faster, so they can zoom in, move it about, and have a better starting off point.
3D Models are Easy to Adjust to Client Needs
The first 3D model you create likely won’t be the final model, but if your project has good bones, it can easily be adjusted. More than that, if you work with clients, it will give them a better place to start making their own suggestions.
Remember that with clients, a lot of the time, you need to start with what they don’t like, before they start making suggestions based on things they do like. Having a visualization in front of them that you can even update in front of them can do wonders to help you sell yourself, your skills and help create a project that is perfect for them.
Give a Digital Mock-Up To Help Gain Investors
Another reason why you will need professional software to market your project proposal is when you need start-up to create the prototype. When you don’t have the prototype in question, a digital example is the best that they are going to get. They need to be wowed by the example. If they cannot physically touch, or experience your project or product in person, then they need to be able to see, move, and engage with it digitally.
There will be leeway. There is no reason why your design has to stay exactly the same, and if you can edit it and alter it with suggestions from potential investors during a meeting, they can be much more confident in your ability and more importantly, in the product or project itself.
You Immediately Have Content to Post Online
By creating these digital mock-ups of your ideas, even if they don’t gain traction or go anywhere, you have content that you can use to showcase your skills and your unique design ideas. Publishing it this way is also a decent way to claim it, even if you couldn’t get a patent on the idea yourself (because the design was too generic, or there was already a patent on it that expired and is therefore in an open domain).
Showcasing quality content on your website is a very smart, very powerful way to show your skills and what makes you stand out. It can be used to market on your website, on industry-relevant magazines, and on social media alike. It gives you a great wealth of content to work from.
It Helps You Practice
Sometimes you need to get out bad ideas to stumble across something great. Not everything that you do is going to be amazing, even if you initially thought it was the winning idea. By getting into the habit of creating multiple versions of a project proposal and workshopping different ideas (even if they seem out there when you first start) then you personally can see what works and what doesn’t. This is a great way to put together a more thoughtful, nuanced project that will wow clients later on.
Never assume that design and visualization are just for others. Seeing your own work on-page instead of your head is one of the best ways to improve the idea and improve your own skills.
It Is Essential for Collaboration
Using professional standard tools is required if you are collaborating remotely. After all, they need to be able to work and adjust the same project file that you are. Using your words only to explain an idea or part of the project will not work. You need to show a digital facsimile of the project or product in question. This is the best way to get better feedback since it is an adaptable, budget-friendly mock-up that can be workshopped in real-time.
It should be standard practice to create digital, professional files of all your ideas, especially in this modern digital age. If it starts out on paper, then it needs to end up in a file, as this will make it easier to share, store and promote. That is how you will get the most use out of it throughout your illustrious career.